Our Story

Cayucos Surf Company has always been more than a surf shop—it’s a reflection of a life built around the ocean.

Founded over 30 years ago in the small coastal town of Cayucos, our story began with a simple idea: create a place where people could walk in, feel at home, and leave with a piece of the coast they could carry with them.

For Kevin, the ocean has always been a constant. A lifelong surfer, builder, and craftsman, he’s spent decades chasing waves, shaping a life rooted in freedom, hard work, and creativity. That spirit became the foundation of Cayucos Surf Company.

Over the years, Cayucos Surf Company has grown alongside the community it serves. What started as a small surf shop has become a destination—where locals stop in daily, visitors return year after year, and families create traditions that span decades.

Every piece we create is inspired by this life—early mornings checking the surf, long days in the sun, and evenings that end with sandy feet and salty air. It’s not about trends. It’s about timeless coastal living.

Today, the heart of Cayucos Surf Company remains the same:

authentic, welcoming, and deeply connected to the place that started it all.

Because for us, this was never just about selling surf gear.

It was about building a life—and sharing it.